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Are you a savvy supermarket shopper?

Published 20 August 2015 by

Do you shop at the same supermarket store to do your weekly shop? Or do you switch where you shop depending on who has the best deals and the cheapest brands? If you’re more like the latter, then you’re not alone.

Recent research* conducted on our behalf found that half of Brits do their weekly supermarket shop at varying supermarkets, basing where they go on which store offers the best deals. Of those, more than half bypass the trusted names to opt for cheaper brands.

Why have shopping habits changed?

Think back to a couple of years ago and you probably did your supermarket shop at the same store every week, simply because it was convenient for you. But now, it seems that the important thing for customers is no longer ease, but shopping around to find the best quality products for less.

The rise of discount competitors like Aldi and Lidl has helped with this, but that doesn’t mean that they’re the only stores that people are shopping in. Most people are simply tailoring their shop to where they know they’ll get the best discounts from, using price comparison sites like mySupermarket to point them in the right direction.

Knowing that they can’t simply rely on their reputation anymore, many supermarkets have started to cut their prices in order to keep up with the competition – which is good news for consumers!

How to save

Although many people have switched to this varying way of shopping, our research suggests that many people still haven’t. So for those of you who want to cut back on your grocery bill but are not sure how, here are our top tips:

Plan your shop – pre-planning what you’re going to eat in the week and writing a shopping list based on this should help you budget for your groceries. Mapping out which produce you’re going to get from where should help you save further. For example, you might go to your nearest Aldi to pick up fresh produce like meat and veg, but hot-foot it over to Tesco or Asda to pick up well-known brands.

Try own-brand goods – if you’re not a slave to certain brands, then swapping them for own-brand goods could help you save big on your supermarket shop. You may just be surprised at how similar, if not better, the quality actually is!

Utilise your freezer – most stores will start to reduce their fresh produce towards the end of the day, so if you time it right you could pick yourself up a few bargains. You don’t have to worry about them going off either, as you can just stick whatever you buy in your fridge until you actually need it!

*Red Dot questioned a nationally representative sample of 2,001 adults aged 18 and over between 31st July and 4th August 2015, of whom 641 were Scottish residents.