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Most of us love a bargain and with four in five now shopping online, Brits are taking advantage of their smart gadgets to find a deal on their purchases. Interestingly, we aren’t just buying products, but experiences too: looking for price slashes on days out, holidays, hotels and train travel. Retail spending online is predicted to grow by almost double (45%) by 2020, taking the British obsession of shopping via the net to a mammoth £62.7bn.

The Office of National Statistics (ONS) revealed the news that four in five of us buy online at least once a year and that’s more than anywhere else in Europe. So why do we do it?

Online shopping has just become a lot more convenient in recent years, with the rise of smartphones. Many of us have access to our phones every hour of the day, which means we can look at products and services more easily and receive details on up-to-date offers and sales with the added benefit of online prices being more competitive than those in many stores.

Interestingly online shoppers prefer to use mobile phone and tablet to shop, with three in five of purchases made this way. With 80% of those phone sales being regularly completed while being out and about, it’s important to ensure your gadgets are covered for accidental damage too.

How to bag a bargain

Here are some quick pointers on how to bag a bargain, but always be sure to safeguard your personal details and check sites for reviews and details in advance.

1. Sign up to offer sites such as,, to gain access to discount codes on anything from days out, restaurants, beauty treatments to the most wanted products.

2. Check out cashback sites like Quidco and Topcashback who offer cash on purchases. Do some checks and be sure the money you get back is really worth it.

3. Many shops and brands you love, often give up-to-date promotions and sales offers if you sign up to their newsletter. Just make sure you’re not tempted to buy every time you get an email!

4. Try to get things you see on Amazon for cheaper. Just paste the Amazon link into and the following day, they could offer a cheaper price on the product you wanted.

5. Follow your favourite brands on social media such as Instagram, Twitter and Facebook for news on their deals.

Protection when you buy online

The Consumer Contracts Regulations give you a 14-day cooling off period after ordering your product so you change your mind before you’ve even received them. Once you do receive the goods, you have a further 14 days to return them. There doesn’t need to be a fault to be offered a full refund on a returned item, but you may have to pay postage to send it back.

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