According to research from Lloyds TSB, women in younger households are taking more control of finances and taking charge of important tasks such as paying bills and choosing a bank account.
The latest findings from the bank's Family Savings Report, in association with the Future Foundation, suggest that among couples aged under 45, over half (52%) of women are choosing providers of financial services, such as bank accounts.
52% of women are also taking charge of planning their household's finances for the future and 54% have taken the reins when it comes to day-to-day money management, such as paying the bills.
Furthermore, it seems there is a link between households where women are in charge of the purse strings and higher rates of savings. A full 91% of households where women look after the long-term financial planning have some money set aside - compared with just 82% of households where men are balancing the books.
Yet more generally, it appears that the tough financial climate has persuaded more and more people - male and female - to plan their finances. Before the recession hit, 56% of adults in the UK said they carefully budgeted for their monthly costs. In 2012, however, this figure increased to 70%.
Indeed, the research indicates that 94% of British households currently have at least one person in charge of the family's finances.
A spokesperson for thinkmoney commented: "Budgeting well to keep on top of all your monthly outgoings is vital - perhaps more than ever. When it comes to budgeting, there are all kinds of tools that could help you keep track of your spending.
"And bank accounts aren't the only kind of account that can help. The thinkmoney Personal Account, for example, is an alternative to a bank account that can give you some extra help managing your money. Every month, our Money Managers will split your income up into two separate accounts: one for your bills and monthly essentials and another for your 'spending money'. The result? You won't have to worry that you're accidentally spending the money you need on other things, which could really help you avoid financial problems."