For kids, Christmas mostly means one thing: presents! But when your little ones have lists for Santa as long as their arm, shopping for the ideal children's gift can be a costly and time-consuming process.
I've searched for some of the best money-saving deals on kids' toys for Christmas 2012, so you can hopefully make sure your kids find something under the tree that they love - that you won't still be paying for this time next year!
All deals are subject to each store's own terms and conditions - and could be changed or removed at the retailer's discretion (particularly where an expiry date is not stated). All the deals featured were accurate on 07/12/2012 and based on online prices - so prices in-store could be different. You may be charged more for P&P.
The Harry Potter Complete 8-Film Boxset is sure to cast a spell over all kids who like witchcraft and wizardry - and Tesco.com has it for just £20 (saving you £5 on the original price). At Amazon.co.uk, you can get some great DVD stocking fillers, such as 'Mickey's Twice Upon A Christmas' for £3 and 'The Chronicles of Narnia: The Voyage of the Dawn Treader' for £3.04.
Going back to the future...
The Furby has come back into fashion as a 2012 Christmas 'must have' - so much so, in fact, that they've sold out virtually everywhere! However, Argos.co.uk has Furbies (in Hot Red) in stock for £59.99 - but you'll need to buy fast before they all go!
Cabbage Patch Kid Dolls have also made something of a comeback as one of the top toys this Christmas. Argos.co.uk has assorted Dolls for £24.99 - saving you £5 on the RRP (reserve to collect in store only).
For an old favourite that could keep your little ones occupied for hours after Christmas dinner, you can get a 350-piece value tub of K'nex for £16.66 from Argos.co.uk - a third off the original price (£24.99).
For little ones who like their gadgets, Amazon.co.uk has a Vtech Innotab - a tablet computer that comes with educational games, fun activities and e-books - for £59.79, down from an RRP of £84.99.
Kids who are hardly ever indoors might love a Razor Pro XX Black Label 2 Scooter from ToysRUs.co.uk for £79.99 - saving you £20 on the RRP (£99.99). For younger kids, you could treat them to an All Aboard Train and Track set for half price - was £159.99, now £79.99.
Halfords.com has some great reductions on kids' bikes, such as £100 off an Apollo Starfighter Boys' Bike - was £199.99, now £99.99. Or, for girls, you could get an Apollo LuLu Girls' Bike for £59.99, down from £159.99.
JohnLewis.com has a Spider-Man Flip and Attack Figure for £6.66.
Based on the hit app game, Angry Birds has become something of a children's phenomenon - at JohnLewis.com you can get an Angry Birds Soft Toy for the 'cheep' price of £5.95.
At SmythsToys.com they have some great offers on LEGO, such as £9 off a Star Wars Starfighter - was £39.99, now £30.99.
Gifts for girls
Rather than a traditional dolls' house, why not consider a Chad Valley Fantasy Palace, which has been reduced by 50% at Argos.co.uk - was £39.99, now £19.99. Or, visit SmythsToys.com for a LEGO Friends Emma's Design Studio for £9.99.
For an old - if ageless - kids' favourite, you can't go far wrong with a Barbie. ToysRUs.co.uk has a Barbie Video Girl Doll for half price: down from £49.99 to £24.99.
Letter from Santa...
A letter from Santa is almost guaranteed to make your child's Christmas extra special - and Royal Mail will send them one for just the cost of a stamp! Just make sure you send your card by no later than Friday 14th December to get a reply - and don't forget to include your name and address.