As the saying goes, dog is man's best friend. But whatever pet you have, one thing is clear: we're a nation of animal lovers.
And if there was ever any doubt, a recent survey of 1,000 pet-owning adults in the UK by Pets At Home found that 75% of pet owners will buy their pet a gift this Christmas. What's more, 66% of pet owners will spend the same amount - or more - on their pet as they will on their partner.
So, I've searched online for some of the best pet-friendly gifts around, which could be perfect for your pet's stocking on 25th December.
All deals are subject to each store's own terms and conditions - and could be changed or removed at the retailer's discretion (particularly where an expiry date is not stated). All the deals featured were accurate on 14/12/2012 and based on online prices - so prices in store could be different. You may be charged more for P&P.
The purrrrfect present
For cats who are too cool for a typical scratching post, Amazon.co.uk has a Cat Scratching Deck for £13.89 - down from an RRP of £20. Or, while you're there, you could keep your moggy warm this Christmas with a Luxury Soft Cushion Pet Bed for the bargain price of £18.99 (originally £50).
Over at PetsAtHome.com, you could treat your cat to a Whiskas Christmas Cat Stocking for just £4 - but hurry, as stock is limited! (Not available for delivery.) Alternatively, you could get a Cod Father Cat Gift Set and save 40% on the marked price, taking it down to just £3.60 (limited stock; not available for delivery).
Sometimes, the simplest gifts are the best. It might not be a ‘deal’ but why not take a trip down to your local market and pick up a ball of wool for your feline friend? Or, at PetPlanet.co.uk, you can save 50% on some Stackable Play Boxes for just £22.49.
You'd be barking mad to miss these deals...
For a great stocking-filler, why not get your dog into the Christmas spirit with a 'Yappy Christmas' Bandana Collar for £1.18 from Amazon.co.uk? You could also pick up a Goodboy Luxury Dog Christmas Stocking for £5.24 - down from £6.99.
Visit PetsAtHome.com and you could get your pooch a Vinyl Christmas Present Toy for just £1 (limited stock; not available for home delivery). If you don't want to leave your dog out of Christmas dinner, you could get 20% off a Christmas Pudding Dog Treat: just £2.
Now that it gets dark so early, a Nite Dawg Flashing Light Tag could be a great way to let traffic and pedestrians know exactly where your four-legged friend is. You could get one at PetPlanet.co.uk for £6.99. For seriously pampered pooches, some Pawz Dog Boots could be the ideal gift: you can get 50% off a 12-pack, down from £15.99 to £7.99 (from PetPlanet.co.uk).
Grabbit while you can
For hamster owners, why not liven up their cage with a Two-Storey Hamster House from Amazon.co.uk? It's down from £8.46 to £5.55. While you're there, hamsters, gerbils and other small animals might love a Silent Spinner Superpet Cage Wheel, reduced from £15.99 to £9.72.
At PetsAtHome.com, you could treat your rabbit or guinea pig to a Veg Play Patch for £9.99. Alternatively, there's a 2 for £5 deal on Woodlands Aromatic Crunchies (£2.99 per 120g bag).
Rabbits, guinea pigs or chinchillas might love to nibble and gnaw on a Bag o' Chews - and you can get 8 pieces for £1.99 at PetPlanet.co.uk, saving you 15% on the original price (£2.33). From the same place, you could get a Glitter Exercise Ball to give your hamster a more glamorous way of getting some exercise - for just £4.99.
On the cheep
You could also get a Banana Leaf Swing Ball for £5 at PetAtHome.co.uk.