In case you escaped all of the soppy cards weighing down newsagents' shelves and the constant, sentimental TV adverts - we'd like to remind you that it's Valentine's Day soon. Thank us later.
If you're not prepared yet, you're probably wondering what you should get for your partner.
Luckily, thinkmoney is here to help. We've looked high and low for some conventional (and some not-so-conventional) Valentine's Day gifts that might make your special somebody happy - as long as you don't tell them it cost you under £20.
Now for the not-so-romantic disclaimer: all prices were correct on 05.02.13, but they can be changed or removed by the retailer at any time. Prices may or may not include VAT and P&P.
Although they are a bit of a 'go-to' staple of Valentine's Day, there's nothing quite like the one you love turning up at your door with a nice big bouquet.
If you buy your dozen red roses from flyingflowers.co.uk, they'll come interspersed with 'White Gypsophilia' (little white flowers, often called Baby's Breath) and free Guylian Heart Chocolates. All for £19.99.
For some reason, orange roses seem less expensive than red ones. You can get a dozen orange roses for £14.99 from valueflora.com - or 2 dozen for just £5 more. They might not be quite red, but you can't deny that's a lot of roses.
If the special person in your life doesn't have their heart set on roses, you can often get other kinds of flower for a lower price - for example, you can get 20 red tulips for £14.90 from iflorist.co.uk.
If your budget can't quite stretch to these levels, there's always a single red, cerise or pink rose from ASDA for £4. For maximum effect, you could team this up with an 850g tin of Cadbury Roses for £4.50 from Staples.
Chocolates, smellies and drinks
Does your other half love chocolate? Does he/she also love pizza? Well, we have the perfect gift. A 7" chocolate pizza for £10.99 from iwantoneofthose.com.
Continuing on the theme of 'chocolate that looks like things', this Thorntons milk chocolate celebration bottle is £5 from ASDA.
If you want your partner smelling fragrant, 75ml of Davidoff Cool Water for Men is £17.50 from cheapsmells.com (RRP £28). Alternatively, 50ml of Lacoste Touch of Pink is £17.99 from Boots.com - a saving of over £20.
If your partner has luxurious tastes when they have a cheeky tipple, you can get a bottle of La Vita Pinot Grigio and some Swiss chocolate truffles for £20 from Marks & Spencer. If they'd prefer a pint 'down the pub' this real ale gift set for £20 from Moonpig includes three British ales (including 'Bishops Finger'), a pint glass tankard and a packet of Nobby's Nuts.
Ahh, what would Valentine's Day be without soppy, sentimental gifts? Nowhere - that's where.
You can get an 'It All Began…' couples print from notonthehighstreet for £12. It basically tells the story of when and where you met your partner. So, for example, you could personalise it to say something like
It all began
On board the 143 bus
On Pancake Day
With your names and the year you met at the bottom. Who said romance is dead?
If you and the one you love are a pair of globetrotters, you might like this 'scratch off' world map - also from notonthehighstreet. When you've been to a country, you can scratch it off to reveal the colour and geographical detail underneath. The more places you go, the more colourful a decoration it is.
And what couple is complete without a pair of Smittens? Yes, Smittens - gloves that are connected together so that you can avoid cold pinkies while holding hands. This shop on Etsy is selling black Smittens with Valentine's heart buttons for £16.93. Aww.
Instead of buying your other half a gift, why not get them an experience they'll (hopefully) always remember?
For the car enthusiast in your life, it's £8 (half price) for two people to visit the Donington Grand Prix collection with Virgin Experience Days. It's the largest showcase of Grand Prix racing cars in the world.
A health club day for two is £13.30 (reduced from £19) from Activity Superstore, if you both fancy relaxing. It's available in health clubs in different locations, but facilities usually include a swimming pool, gym, steam room and sauna.
If you'd rather recreate the spa at home, this hot stone therapy pack is £10.95 from prezzybox.com. It includes massage oil, river pebbles and a mood-setting candle.
The 'adrenaline junkie' in your life would probably love to take part in Segway rally racing with Virgin Experience Days for £19.50 (was £39). We're not quite sure what it involves exactly, but it sounds amazing.
For the connoisseur couples out there, we’ve found ‘luxury’ wine tasting for two from Virgin Experience Days for £16 (was £32).
And for a good laugh, two of you can go to a comedy night for £15 (half price) with lastminute.com. There are seven locations to choose from - and you can even stay and enjoy the aftershow party.
What are you doing for Valentine's Day?
We'd like to hear what you're doing this Valentine's Day.
Did you get a great deal? Are you going to try one of the gifts above? Considering a pair of Smittens?