How to get the best value out of your Lidl Plus rewards in 2026

If you’re a Lidl shopper, chances are you’ve got the Lidl Plus app sitting somewhere on your phone and if you don’t, you’re missing out. 

You scan it at the checkout, it tracks your spend and every now and then you walk away with a free pastry or a pack of biscuits. Lovely. 

But now I’m a responsible adult who has to feed herself, I started wondering which Lidl Plus rewards actually give you the best value for money. In reality, some of the rewards are clearly better than others and some are just… free biscuits. Which, to be fair, I am very happy to receive. 

So I broke down each Lidl Plus spending tier to see what you can get your hands on, and how to get the most value from them. 

How Lidl Plus rewards work 

The Lidl Plus app tracks how much you spend at Lidl each month. 

Once you hit certain spending milestones, the app unlocks a reward voucher you can use on your next shop. 

The Lidl Plus reward tiers are: 

• Spend £10 – free bakery item 

• Spend £50 – free fruit or vegetable 

• Spend £100 – free Tower Gate biscuits or cookies 

• Spend £150 – free Cien deodorant or body spray 

• Spend £250+ – 10% off your next shop 

Your spending total resets every calendar month, so if you want to make the most of the rewards you need to remember to scan the app every time you shop. 

It’s also worth knowing that the rewards work like a tick-box system. That means if you spend £250 in a month, you don’t just unlock the 10% voucher. You’ll also get all the earlier rewards too, including the free bakery item, fruit or vegetable, biscuits and deodorant along the way. 

Once you unlock a reward tier, you usually have a limited number of days to redeem the voucher in the app before it expires, so it’s worth checking your coupons before heading to the checkout. Your spending total and available rewards also reset at the end of each calendar month, so if you’re close to the next tier it can be worth squeezing in one last shop before the month rolls over. Otherwise, your progress goes back to zero and you’ll have to start working your way up the reward ladder again. 

Spend £10 – free bakery item 

The first Lidl Plus milestone unlocks a free bakery item when you spend £10. 

This is the one I hit most often and, honestly, the one I’m happiest about. The Lidl bakery section is elite. My personal favourite is the Dubai chocolate muffin. If that’s available when the voucher appears, it’s already in my basket. 

Other options usually include croissants, doughnuts and muffins. 

How to get the most value 

If you want to maximise this Lidl Plus reward, choose one of the larger pastries or filled muffins. Some are close to £1, which means you’re effectively getting around 10% back on a £10 shop. 

For example, my Dubai chocolate muffin costs £1.29, which is practically profit. 

Spend £50 – free fruit or vegetable 

At £50 spend, Lidl Plus unlocks a free fruit or vegetable voucher. 

This is the reward my family get oddly excited about. There’s something deeply satisfying about getting a completely free vegetable. 

But this tier is also one of the best for value if you use it properly. 

How to get the most value 

The key is choosing the right item. 

You could use the voucher on something small like a cucumber or a single pepper. But if you want to get the most value from your Lidl Plus rewards, think bigger. 

Bulk produce like large sacks of potatoes, onions or bigger fruit packs can cost around £3 to £4, and the voucher usually works on those too. Just make sure you check your app for what’s included, as the eligible products can change. 

If you redeem the reward on a £4 item after spending £50, you’re getting roughly 8% back and you (or at least I do) walk out feeling like a winner. 

Now… does anyone know what to cook with a sack of potatoes? 

Spend £100 – free Tower Gate biscuits or cookies 

At £100 spend, Lidl Plus currently unlocks a free pack of Tower Gate biscuits or cookies. 

This is the highest tier I’ve reached and, in my experience, it’s almost always biscuits. Which I am absolutely fine with. 

Tower Gate biscuits usually retail for around £1 to £1.50. 

How to get the most value 

To get the most value, it’s worth checking the shelf prices and picking one of the more expensive packs in the range rather than automatically grabbing the first one you see. 

It’s still a free product but, in terms of percentage return, it’s not as generous as the £10 or £50 rewards. 

For example, if a pack of Tower Gate digestives costs £1 but the chocolate chip cookies are £1.39, using the voucher on the cookies gives you slightly more value from the reward. 

It might only be a small difference, but if you’re trying to squeeze the most out of your rewards (which I always am), it’s an easy way to make the freebie work a little harder. 

Spend £150 – free Cien deodorant or body spray 

If you spend £150 in a month, Lidl Plus unlocks a free Cien deodorant or body spray. These usually retail for around £1.50 to £2. 

Again, it’s useful if it’s something you’d buy anyway, but in terms of pure value for money this tier isn’t dramatically better than the £100 reward. 

I’ve personally never made it to this level. My Lidl shops tend to sit somewhere between pastry and vegetable enthusiasm. I am a true northern lass at heart. 

Spend £250+ – 10% off your next shop 

This is the Lidl Plus reward that delivers serious value. 

Spend £250 or more in a month and you’ll unlock 10% off your next shop, capped at £20 back maximum. 

How to get the maximum discount 

To get the best value from this Lidl Plus tier, you need to use the voucher on a bigger shop. 

For example: 

• £50 shop – £5 off 

• £100 shop – £10 off 

• £200 shop – £20 off (maximum saving) 

If you hit the £20 cap, you’re effectively getting around 8% back after spending £250 that month. That makes this the strongest Lidl Plus reward in terms of percentage return. 

The only catch is the voucher normally expires within about a week, so you need to plan your next shop carefully. 

Which Lidl Plus reward is the best value? 

If we rank the Lidl Plus tiers purely on value for money, they roughly look like this: 

• £250+ tier – 10% off your next shop 

• £50 tier – free fruit or vegetable 

• £10 tier – free bakery item 

• £150 tier – free Cien product 

• £100 tier – free Tower Gate biscuits 

The 10% discount is clearly the best if you can reach it. 

But for most shoppers, the £50 free vegetable reward is one of the smartest tiers to aim for, especially if you use it on higher-value produce. 

Is Lidl Plus worth it? 

If you already shop at Lidl, the Lidl Plus app is worth using. There are lots of ways to make use of the rewards, and we round up some of the best weekly offers at supermarkets like Lidl every week to give you even more ideas if you're stuck.

Lidl Plus is super easy to use. It’s free, it takes seconds to scan at the checkout and even if you never reach the higher tiers, you’ll still pick up free food throughout the year. 

Used strategically, the rewards can easily add up to £60 to £120 in value annually, depending on how often you shop and whether you maximise the higher tiers. 

And even if the biggest reward I personally reach is free biscuits, I’m still scanning every single time. Because a freebie is a freebie.