Forget the air fryers: 9 unexpected places to find Black Friday and Cyber Week discounts in 2026

Black Friday isn't just about discounted televisions and trainers. From cheaper holidays and broadband packages to streaming subscriptions and train tickets, we've found nine less obvious places worth checking for savings during Black Friday and Cyber Week 2026.

There's a lot of competition for your money during Black Friday, and by now we're all fairly familiar with what to expect. Televisions, air fryers, headphones and enough beauty gift sets to keep the nation's bathrooms stocked until next Christmas.

But some of the most interesting discounts aren't on things you can wrap up and put under the tree.

Black Friday has expanded well beyond the high street, with travel companies, broadband providers, gyms and subscription services getting involved. Some are already offering discounts for 2026, while others have announced promotions for later in November.

That creates an interesting opportunity for anyone looking to save money on something they were going to pay for anyway.

A cheaper broadband contract could save you money every month, while a discounted holiday might make a much bigger difference to your budget than another kitchen gadget.

So before you fill your online basket with things you didn't know you wanted, here are nine unexpected places worth checking for Black Friday and Cyber Week deals.

When are Black Friday, Cyber Monday and Cyber Week in 2026?

Black Friday falls on Friday 27 November 2026, with Cyber Monday following on Monday 30 November.

Cyber Week is the broader shopping period surrounding these events, although retailers don't all use the same dates. Many launch their offers earlier in November and keep them running into December.

Amazon, for example, has confirmed that its UK Black Friday Week promotion will run from 19 to 30 November 2026.

There's also another date worth knowing: Travel Tuesday on 1 December, when travel companies promote deals on holidays, hotels and other bookings.

The important thing to remember is that you don't necessarily need to wait until Black Friday itself to find a discount, although you should always check whether the advertised price represents a genuine saving.

1. Flights and package holidays

If you're already thinking about your summer 2027 holiday, Black Friday could be worth checking before you book.

Travel companies are increasingly getting involved in the shopping event, and several major operators have already launched their 2026 promotions.

easyJet holidays: Up to £400 off

easyJet holidays launched its Black Friday sale on 29 October, with discounts on qualifying beach holidays and city breaks.

Using the code BLKFRIDAY, customers can get:

• £50 off bookings of £500 or more.

• £100 off bookings of £800 or more.

• £200 off bookings of £2,000 or more.

• £400 off bookings of £4,000 or more.

The offer applies to eligible new bookings made before 11pm on 1 December 2026, for travel departing before 31 October 2028.

Check easyJet holidays' Black Friday offers.

Jet2: Discounts on flights and holidays

Jet2 launched its Black Friday promotion on 29 October, advertising up to 20% off eligible flights and £100 per person off package holidays.

Customers with a free myJet2 account may also qualify for additional offers.

Check Jet2's Black Friday flight deals.

Is it worth it?

Potentially, particularly if you've already decided where and when you want to travel.

But don't be distracted by the largest advertised saving. Getting £400 off a £4,000 holiday is a 10% discount, and you could still find a cheaper holiday elsewhere.

Compare the total price for the same destination, dates, baggage allowance, transfers and accommodation before booking.

And remember that a holiday deposit is a commitment to a much bigger expense. A £60 deposit doesn't mean a holiday costs £60.

2. Hotels and Travel Tuesday deals

You might already know about Black Friday and Cyber Monday, but what about Travel Tuesday?

Falling on 1 December this year, it's a promotional event focused on travel bookings, including hotels, car hire and holiday packages.

Expedia Group has announced Black Friday and Travel Tuesday promotions beginning on 17 November 2026.

Its plans include discounts on selected hotels through Expedia and Hotels.com, with limited flash deals advertised at up to 75% off certain stays on Black Friday, Cyber Monday and Travel Tuesday.

The wider sale includes selected hotel offers, package deals and car hire promotions, although the biggest discounts are limited and availability varies.

See Expedia's UK Black Friday and Travel Tuesday offers.

Is it worth it?

If you've already got a weekend away, wedding or family visit planned, this could be an opportunity to bring down the accommodation bill.

Before booking, compare the same hotel and room type directly with the hotel and other booking websites. Check whether breakfast, taxes and cancellation rights are included.

A non-refundable room might be cheaper upfront, but it could become an expensive mistake if your plans change.

3. Train tickets and Railcards

This one might surprise anyone who's spent the last few years watching the price of rail travel creep upwards.

Some train operators and booking platforms are getting involved in Black Friday and Cyber Week promotions, offering discounts on selected journeys and Railcards.

Greater Anglia has announced a special Black Friday ticket offer for customers who subscribe to its newsletter and have a registered account using the same email address before 25 November 2026.

Eligible customers will receive a promotional discount for selected Advance and Off-Peak journeys, with booking available from 27 November to 11 December.

However, the offer is restricted to certain journeys involving London Liverpool Street, so it won't be useful for everyone.

Check Greater Anglia's Black Friday offer.

Trip.com has also announced a series of rail offers for Black Friday and Cyber Week 2026.

On Friday 27 November, it's planning to release promotional codes offering up to 50% off selected UK train tickets, capped at £15 per booking. There will also be a limited flash sale offering digital UK Railcards for just £1 to eligible first-time buyers.

And the savings won't necessarily disappear after Black Friday. Trip.com has scheduled further UK train ticket discounts of up to 20% between 28 November and Travel Tuesday on 1 December, although these are capped at £5 per booking.

These promotions have limited availability, with codes released in batches on a first-come, first-served basis. Some are only redeemable through the Trip.com app, so check the conditions before making plans around a discount.

Check Trip.com's Black Friday and Cyber Week train deals.

Is it worth it?

If you're already planning a journey, discounted train tickets are certainly worth investigating.

For Railcards, compare the promotional price with the normal cost and check whether you qualify. Most eligible Railcards offer a third off qualifying rail fares, so the savings can extend well beyond Cyber Week.

Don't forget to check the operator's own website too, particularly if you're comparing prices through third-party booking platforms that may charge additional fees.

4. Broadband, mobile phones and TV packages

It's easy to get excited about saving £50 on a new television, but what if you could save money every month on the broadband that keeps it connected?

Black Friday has become a major promotional opportunity for telecoms companies, with discounts on broadband, mobile contracts and television packages.

Sky has already launched its Black Friday 2026 offers, including Full Fibre 500 broadband advertised at £26 a month for eligible new customers.

The offer has a 24-month minimum term, is subject to availability, and prices can change during the contract.

Sky is also promoting discounted bundles combining broadband and television services.

Check Sky's Black Friday offers.

EE has announced that its Black Friday promotions will cover mobile phones, SIM-only plans, broadband and other technology, with offers rolling out throughout November.

Check EE's Black Friday offers.

Is it worth it?

This is where the maths becomes particularly important.

Imagine you're currently paying £35 a month for broadband and find a suitable alternative costing £26. If both prices remained unchanged for a year, that would represent a saving of £108.

That's potentially more useful than saving a similar amount on a product you weren't planning to buy.

But broadband and mobile contracts can come with annual price rises, minimum terms and early cancellation charges.

Before switching, check your current contract end date, whether the new price is available at your address and what you'll pay over the entire agreement.

If you're still in contract, find out whether any switching incentives genuinely cover the cost of leaving early.

5. Prime Video rentals and streaming services

You don't necessarily have to buy a television to benefit from a Black Friday entertainment offer. Sometimes, what you're watching on it gets cheaper too.

Amazon has previously offered substantial Black Friday discounts on films and television series available to rent or buy through Prime Video.

For example, its 2023 Black Friday promotion included selected film and television purchases at up to 50% off, alongside discounted movie rentals for Prime members.

An equivalent Prime Video rental or purchase promotion hasn't yet been confirmed for Black Friday 2026, but it's a category worth watching as Amazon's sale gets closer.

Separately, MoneySavingExpert has identified a targeted Amazon offer allowing eligible customers to claim £5 of Prime Video credit for selected film or television rentals and purchases.

That offer isn't specifically part of Cyber Week, but it illustrates why checking your account for available promotions can be worthwhile.

See Amazon offers highlighted by MoneySavingExpert.

Is it worth it?

If you're planning a family film night or want to watch something that isn't included in your existing streaming subscriptions, a discounted rental could be a good alternative to signing up for another monthly service.

Just make sure you're looking at the right kind of purchase. Renting a film, buying a digital copy and subscribing to an additional streaming channel are three different things.

And if a streaming platform offers a discounted introductory subscription, check when the price changes and whether the subscription renews automatically.

6. Music, audiobooks and digital reading

One of the more overlooked Cyber Week shopping categories is digital entertainment.

Amazon has confirmed that eligible customers who haven't previously tried Amazon Music Unlimited can get three months free during its Black Friday 2026 promotion.

Existing Individual subscribers can also qualify for a two-month upgrade to a Family Plan at no additional cost, subject to the offer's terms.

See Amazon's Black Friday 2026 announcement.

It's also worth checking services such as Audible and Kindle Unlimited, which have offered introductory promotions during previous Black Friday events.

However, don't assume an older promotional price is still available. Offers and eligibility can change, particularly for returning subscribers.

Is it worth it?

This is an attractive category if you've been considering a subscription anyway, or if you already use the service and can genuinely reduce what you're paying.

But remember to check what happens when the free period ends.

A three-month trial can be a useful saving. Forgetting about it and paying for another six months of something you hardly use is less impressive.

You can set a reminder before the renewal date, giving yourself time to decide whether the subscription is still worth keeping.

7. Gym memberships and fitness subscriptions

If joining a gym is already on your list of things to do, you might not need to wait until January to look for a membership deal.

The Gym Group confirms that it runs Black Friday promotions each year, although its specific 2026 Black Friday offer wasn't live when we checked.

It also advertises other membership promotions throughout the year, including reduced joining fees and introductory discounts.

Check The Gym Group's Black Friday page.

Other gyms may offer cheaper first months or reduced joining fees around November, although individual promotions can vary between locations.

Is it worth it?

Potentially, but the important figure isn't necessarily what you'll pay during your first month.

A membership advertised at £10 for the first month could work out more expensive than another gym charging £20 every month if the introductory price increases substantially afterwards.

Check the total cost over the period you expect to use the gym, including joining fees, minimum commitments and cancellation conditions.

And if you're not quite ready to join, don't let a deadline persuade you into paying for a membership you won't use.

8. VPNs, digital security and software subscriptions

Cyber Week is a particularly appropriate time to look for discounts on digital services.

VPNs, antivirus software, cloud storage and other subscription-based products frequently advertise Black Friday promotions, sometimes with very large percentage reductions.

NordVPN has already launched its 2026 Black Friday campaign, advertising up to 78% off selected two-year plans, plus three additional months.

The promotion began on 21 October and is advertised as running until 9 December 2026.

Check NordVPN's Black Friday offers.

Other software providers may launch offers later in November, so it's worth checking any services you're already planning to buy or renew.

Is it worth it?

Subscription discounts deserve a slightly different approach from ordinary shopping.

A service advertised as costing just a few pounds a month might require you to pay for two years upfront.

That means you should check the actual amount leaving your account at checkout, not just the monthly equivalent.

You'll also want to know what happens at renewal, whether the service automatically renews at a higher price and how easily you can cancel.

A discounted subscription is only good value if you need the service and would otherwise have been prepared to pay for it.

9. Experiences, memberships and unusual Christmas presents

If you're struggling to think of Christmas presents for someone who already has everything, Cyber Week might be worth exploring for gifts that don't involve buying another physical product.

Think memberships, subscriptions, activities and experiences.

For example, Ancestry is currently offering 30% off selected six-month gift memberships, with its promotion running until 27 December 2026.

Its Premium gift membership is advertised at £48.99 instead of £69.99, subject to eligibility.

Unlike some ordinary subscription arrangements, these gift memberships are for a fixed period and don't automatically renew.

Check Ancestry's gift membership offers.

It's also worth looking at attractions, experience providers and annual memberships if you've already got a particular gift in mind.

Is it worth it?

An experience or membership could be a more thoughtful Christmas present than something bought simply because it was half price.

However, check whether the recipient will actually be able to use it.

An annual membership isn't much of a bargain if the nearest participating attraction is two hours away, while an experience voucher with restrictive booking dates could prove more frustrating than enjoyable.

Look at location restrictions, booking availability, expiry dates and any extra costs before paying

Can you get Black Friday deals on gas and electricity?

This is one area where it's worth being particularly careful.

While broadband, mobile and television providers have established Black Friday promotions, we haven't verified a comparable widespread Black Friday sale on domestic gas and electricity tariffs for 2026.

That doesn't mean it's a bad time to review your energy bills.

However, switching energy suppliers is different from buying something in a sale, and the cheapest advertised tariff isn't necessarily the best option for your household.

For October to December 2026, Ofgem's energy price cap is equivalent to £1,723 a year for a typical household paying by Direct Debit, although your actual bill depends on how much energy you use.

The cap protects people on default tariffs by limiting unit rates and standing charges. It isn't a maximum amount any individual household can pay.

If you're considering a fixed deal, compare the unit rates, daily standing charges, length of the agreement and any exit fees.

Read Ofgem's guidance on the current energy price cap.

A genuine saving on your household bills is worth investigating at any time of year, whether there's a Black Friday label attached to it or not.

How can you tell whether a Cyber Week deal is worth it?

The best way to approach Black Friday is to start with something you're already planning to buy, rather than finding a discount and then inventing a reason to spend money.

A few questions can help you work out whether an offer represents genuine value.

Would you have bought it without the discount? If you're already planning a holiday or need to renew your broadband contract, a good offer could reduce an expense you were going to have anyway.

What will it cost altogether? Look beyond the headline discount to include delivery, subscriptions, baggage charges, joining fees and any other extras.

Does the price change later? This is particularly important for broadband, gym memberships, software and streaming subscriptions.

Can you get the same thing cheaper elsewhere? A Black Friday badge doesn't automatically mean something is at its lowest price.

What happens if you change your mind? Check cancellation policies, refund terms and any charges for leaving a contract early.

Are Black Friday and Cyber Week discounts worth it?

They can be, especially when they help you spend less on something you genuinely need or were already planning to buy.

And that's why it's worth looking beyond the usual shopping categories.

Getting a better deal on your next holiday, reducing a recurring subscription or finding cheaper train tickets could make a meaningful difference to your budget.

You don't need to buy another air fryer to make the most of Black Friday.

Sometimes the smartest bargain is finding a lower price for something that was already on your list.

Offers and retailer terms checked on 10 November 2026. Some promotions are already available, while others are scheduled for later in November. Prices, eligibility, availability and deadlines may change.