Vix Leyton.

Vix Leyton is an award-winning consumer finance expert, commentator and broadcaster who specialises in the cost of living, everyday budgeting, consumer spending and helping people make more confident decisions about their money.

With experience spanning some of the UK's best-known financial and consumer brands, including Confused.com, Quidco, carwow and hotukdeals, Vix has spent her career understanding how people spend, save and navigate an increasingly complicated financial world.

She is a regular contributor to national and regional media, including BBC Morning Live, BBC Radio 4, BBC Radio 5 Live and LBC, bringing a practical, accessible perspective to financial stories affecting UK households.

Her work has been recognised at the Headlinemoney Awards, where she won PR Professional of the Year in 2017 and Best Online Money PR in 2015. In 2026, she was shortlisted for Banking PR of the Year for her work at thinkmoney.

At thinkmoney, Vix leads consumer research and editorial content exploring the pressures facing UK households, from overdraft reliance and financial anxiety to changing shopping habits, household bills and the hidden costs of everyday life.

Her approach to money is grounded in the belief that good financial guidance should be practical, realistic and free from judgement. She is particularly interested in why people make the spending decisions they do, and how small changes can make managing money feel less overwhelming.

Away from thinkmoney, Vix co-hosts Spendology, a podcast exploring the psychology of spending, and performs stand-up comedy. She believes money is far too important to be unnecessarily complicated, and that a little humour can make difficult financial conversations easier to have.

Areas of expertise

* Household budgeting and day-to-day money management * * Cost of living, bills and consumer prices * * Financial anxiety, spending psychology and financial confidence * * Overdrafts, financial inclusion and access to banking * * Shopping habits, consumer rights and value for money * * Original consumer research and UK spending trends * * Research and commentary

Vix leads and contributes to thinkmoney's consumer research and commentary, investigating the financial pressures and spending behaviours affecting households across the UK.

Her recent work includes research into the hidden impact of money worries, which found that 65% of UK adults worry about money during a typical week, with those affected spending an average of 22 hours worrying about their finances.

She has also contributed expert analysis to thinkmoney's research into overdraft awareness, which found that 61% of UK adults surveyed did not know what their account provider charged for going into the red. The findings were reported nationally by the Press Association.

Alongside original research, Vix writes practical consumer guides, including advice on making everyday savings go further and understanding the financial implications of changes to household costs and consumer rights.

Her work combines original survey findings, consumer trends and practical guidance to help people understand not only what is happening to their money, but what they can do about it.

# Vix in the media

Vix regularly provides consumer finance commentary for UK broadcasters, newspapers and news agencies, offering practical advice on budgeting, spending habits and the challenges facing households.

She made the Headlinemoney Awards: Banking PR of the Year 2026 shortlist, recognising Vix's work in financial services communications.

**Read more from Vix**

Explore Vix's latest thinkmoney articles, original research and practical money-saving advice below.