The return of Dewberry at The Body Shop: A love letter to the scent of our youth

There are smells that shape your childhood. School hall disinfectant, Impulse body spray, JLo Glow and, among them, for a glorious window of time in the ‘90s, Dewberry from The Body Shop. It was the scent of sleepovers, of trying to impress boys with purple hair mascara and butterfly clips, of being 13, knowing nothing, and yet absolutely certain you were nailing womanhood with your coordinating mini body butter and roll-on perfume oil.

And now, in news that smells like your teenage diary and a hint of regret, Dewberry is back.

To celebrate their 50th anniversary, The Body Shop has cracked open the vault and re-released this absolute icon of a fragrance. I, for one, am emotionally unprepared.

Because let’s be honest, are you even a Millennial if you weren’t once gently disappointed on Christmas Day by a tiny wicker basket filled with bath pearls, soap on a rope and a miniature bottle of body mist? It's the scent equivalent of hearing the MSN Messenger knock of your crush, inviting them to hang around JD Sports on Saturday and then pretending your friend wrote it when they say no. It's nostalgia with notes of blackberry, dewberry and the undeniable shame of once shaving your legs with conditioner in a rush before PE.

And in case you’re wondering - yes, a dewberry is a real thing. It’s like a wilder, slightly darker cousin of the blackberry, found growing in hedgerows and sounding far more whimsical than it has any right to. But let’s be honest, we didn’t love Dewberry because of its botanical roots. We loved it because it was the scent of being old enough for your own toiletries, but still young enough to believe in bath pearls.

But here’s the thing. It still slaps. This isn’t just a novelty cash grab. The updated Dewberry range has all the sensorial joy of the original, with a grown-up formulation that actually nourishes your skin and doesn’t smell like your rucksack exploded in Claire’s Accessories.

Whether you’re in it for the throwback, the smell, or just because you need a win this week, this is the dopamine hit you’ve earned. And it’s finally February so we have cash again!

The full Dewberry comeback lineup (yes, they went all in)

• Bath & Shower Gel | 250ml (£8.50) & 60ml (£3.50) - A gentle lather that smells like adolescence, but won't dry your skin out like teenage angst did.
• Body Butter | 200ml (£19) & 50ml (£7)- Melts in, smells divine, and gives actual grown-up moisture. Enriched with Community Fair Trade Shea Butter because we care now.
• Body Yogurt | 200ml (£13) - Fast-absorbing, feels like jelly, and delivers 48 hours of hydration. Basically skincare TikTok before TikTok.
• Hand Balm | 30ml (£7) - A handbag must. Nourishing, non-greasy, and gives strong “I’ve got my life together” energy.
• Fragrance Mist | 100ml (£13) - A light, wearable mist to spritz liberally before you re-enter your Villanelle era.
• Perfume Oil | 14ml (£20) - The crown jewel. The one that made us all believe we were very mysterious and definitely French. Long-lasting, pulse-point perfection.

Welcome back, Dewberry. We didn’t know how much we missed you until we caught a whiff. Suddenly we’re back in a high street shop with frosted tips, dial-up internet and so much hope.

Now if they could just bring back Fuzzy Peach and that weird soap shaped like a dolphin, we’ll be fully healed.

Save 10% on your Dewberry essentials with PlusSave

thinkmoney SmartPlus customers get 10% off at The Body Shop with PlusSave's discounted gift cards^. It's as easy as logging into your app, tapping on PlusSave and buying yourself a gift card for The Body Shop. It's that quick, you can do it in the queue while waiting to pay.

So, if you want to treat yourself and buy the whole Dewberry range, you'd save yourself £7.50 on a spend of £75.50. That's the equivalent of them throwing in the body butter or hand balm for free. Bargain!

^Offers are subject to change and may vary. Check the thinkmoney app for the latest offers.